Updates is now Posts — publish shoppable content to the Shop feed

Updates is now Posts — a more powerful way to create shoppable content that reaches both followers and new shoppers in the Shop feed.

With Posts, you can:

• Add images or videos (up to 2 min) with a caption and optional headline
• Tag up to 10 products or a collection to make your content shoppable
• Schedule posts for later and set an optional expiration date
• Connect apps like Tolstoy, Videowise, and others to automatically sync shoppable video content

Unlike Updates, Posts aren't limited to your followers — they appear in the main Shop feed and are ranked by relevancy, giving your content broader reach.

To get started, go to the new Posts page within the Shop channel. You can also connect supported apps from the Posts page to sync video content automatically.

Learn more about Posts in the Shopify Help Center.

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Originally published on Shopify Changelog